Turn every conversation into a qualified opportunity
Numa captures leads before and during conversations, adds them to your CRM automatically, and helps your team understand who is ready to buy — and who isn't.
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Whether a customer comes through your website, WhatsApp or connected email, Numa keeps the customer record and conversation connected in one place.
From first interaction to qualified lead
A visitor arrives and a pre-chat form captures their key details. Numa starts the conversation and understands what they need, a lead is automatically created or updated in your CRM and scored Hot, Warm or Cold, and Numa recommends the next action.
Capture leads before the chat even starts
A simple pre-chat form collects key details before Numa begins the conversation — automatically attached to the customer's CRM record. No copying and pasting leads into your CRM.
Connect your email and WhatsApp
Lead generation doesn't stop at website chat. When someone emails, messages on WhatsApp, starts a chat, submits a form, or returns for another conversation, Numa connects the activity to the same customer record — instead of creating duplicate leads.
Know which leads need attention
A decision-support signal, not a guarantee that someone will buy.
🔥 Hot
Strong buying intent or clear opportunity. Follow up quickly.
🟠 Warm
Interested but still considering options or not ready yet.
🔵 Cold
Low intent, general enquiry or insufficient buying signals.
Don't treat every contact as a lead
Numa helps distinguish between the contacts that are actually worth your team's time.
Give your sales team the context
Instead of
New Lead — John
Your team sees
John — Hot
Interested in website development
Asked about pricing
Requested a callback
Quote not yet sent
Last interaction: WhatsApp
Lead generation that keeps working after the first interaction
Capture the lead. Understand the need. Score the opportunity. Keep the journey connected.
Frequently Asked Questions
Does every contact become a lead in my CRM?
No. Numa helps distinguish between a new enquiry, an existing customer, a genuine sales opportunity, a support request, a general question and a low-intent contact — so your CRM doesn't fill up with people who were never real prospects.
How does the Hot / Warm / Cold score work?
Numa looks at the available context — what was asked, buying signals, and where the conversation is — to give a simple indication. It's a decision-support signal, not a guarantee someone will buy.
What happens if a lead messages on a different channel?
Numa connects the activity to the same customer record instead of creating a duplicate lead, whether they email, WhatsApp, chat again, or submit a form.
What does my team see instead of just a name?
Instead of 'New Lead — John', your team sees what John is interested in, what he asked, whether a quote was sent, and where the conversation last happened — so they start with context, not from zero.